We apply the chapter of globalization in the case study. Globalization can be described as an ongoing process in which regional economies, societies, and cultures become integrated with and interdependent on one another. The drivers of globalization in Venice are declining trade and investment barriers. There are two macro factors underlie the trend toward greater the globalization. The first are the foreign direct investment (FDI) which is occuring when a firm invested resources in business activities outside its home country. The corporate sponsor such as Coca-Cola and Bulgari allowed to erect large billboard near tourist attraction. The Coca-Cola and Bulgari is invested in the Venice to attract tourist while the official at the Ministry of Culture allowed Coca-Cola and Bulgari to put up the billboards because to get money and use the advertising revenue to fund renovations.
Secondly, the role of technological change is the lowering of trade barriers made globalization of markets and production a theoretical possibility. Technological change had made it tangible reality. Air, water and noise pollution are effect by the cruise ship. This result from severe seasonal flooding and Dominic Standish the author of new book support a plan which is a plan to develop new maritime passenger services facility that we allowed cruise ship to dock farther away from residential areas. Meanwhile, a massive effort dubbed the Mose Project is underway to prevent flooding. Underwater flood barrier are being installed in the lagoon consisting of huge steel sheets, these barriers can be raised to prevent flooding and then lowered back to the seabed when not needed.
Globalization has various aspects that effect the world in several different areas. The effect of globalization in Venice are political and economy. In the political sense, globalization could mean the creation of a world government which regulates the relationships among governments and guarantees the rights arising from social and economic globalization. At Europe, Venice is one of a country that are provide international trade route. The route connect between Constantinople and West Europe. Other than that, Venice helped Norman’s invasion into the city. Next, economy is globalization has escalated the realization of a global common market, based on the freedom of exchange of goods and capital. Water damage is one reason that several of the city’s landmark are in need of repair. In the face of public budget shortfalls owners of Italy’s most famous fashion brands are footing the bill for historic renovation. The city use advertising revenue to fund renovations. The official cannot say to money because it is important to get it for renovate the historical monument.
THE CULTURE ENVIRONMENT
Culture refers to the knowledge, experiences, belief, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group people in the course of generations through individuals and the group. In dimensions of culture, Hofstede’s study is especially significant to managers in determining different cultural characteristics involved in international business settings. This Hofstede’s study is especially significant to managers in determining different cultural characteristics involved in international business settings. This five dimensions of culture are applied in Venice.
Firstly, power distance according to Hofstede is focused on how a society deals with the fact that people are unequal in physical and intellectual capabilities. Italy is high power distance culture which is seem to expect differences in power between people. In Venice, they can accept people that have high power than themselves. For example, ruler and his people have a limit to interact with each other for certain time and often cynical about persons in positions of authority. At there, subordinates are rarely allowed to call their superiors by their first names and personal tittle are very important to them.
Secondly, the individualism versus collectivism dimension focused on the relationship between the individual and his or her fellows. Venice is used collectivism which in their cultures people are born into a group. They tend to take care about themselves and their family first and be seen in many ways today. In Venice, they focuses on worked in group which when they do the job together, the outcomes that they get are equal to each other. Based on case study, when the flooding occur in the Venice many people contribute to make up the damaged and raised fund for the renovation of farmed architectural treasures. For example, the CEO of Tod’s which is Diego Della Valle contribute some of money to the restoration of the Colosseum in Rome. Brunello Cucinelli, the “King of Cashmere” is helping defray the cost of restoring the Arch of Augustus.
Lastly, Masculinity versus femininity dimension looked at the relationship between gender and work roles. In Venice they apply masculine cultures which is many peoples still treat women with gallantry and value machismo. In addition they are fewer in qualified job and Venice society embraces masculine values such as assertiveness, status and financial rewards. For example, Coco-Cola and Bulgari are allowed to put up large billboards to fund renovation that is because of water damages.