College Papers

As the United States grows more culturally diverse

As the United States grows more culturally diverse, marketers are changing the way they advertise products to their consumers. This is known as ethnic marketing; ethnic marketing is on the increase among many large corporations throughout the country. Ethnic marketing can help businesses connect with their consumers on a deeper, more emotional level. Subsequently resulting in the target audience creating a closer bond with the brand.
The Hispanic population in the United states is rapidly increasing, doubling within the past ten years, yet the community remains undersold in the media. McDonalds however is a brand that correctly markets to various ethnic groups. McDonalds remains to create ads specially personalized to minority groups, as it has for over 30 years. An example of this would be how McDonalds latest smoothies, reflect taste preferences in minority communities. An additional example of how McDonald shows ethnic marketing would be how the company started heavily publicizing coffee drinks last year, the ads emphasized sweeter drinks such as mochas, these were products that tended to be more prevalent with blacks.
Another Brand That prospers at understanding Hispanic Marketing is Walmart. Walmart has demonstrated that drawing in Hispanic customers often means opening your wallet, in 2013 Walmart disbursed about 60 million in advertising campaigns precisely targeting Hispanic audiences. This corporation also entered a three- year long partnership with Univision Communications, which a major Hispanic company in the United States. Business owners will have to form relations with Latino Business owners to aid in reaching their already established audiences.

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