: Deep and wide-ranging globalization has brought many benefits to businesses. Besides, this trend also raises many worrying issues such as increased competitive pressures, negative impacts on the environment, Unfair competition acts to deprive customers and society of their trust. Therefore, businesses need to have appropriate business strategies to adapt to the context, ensuring the society sustainable development. Corporate Social Responsibility (CSR) plays an important role in shaping the business strategy of businesses, especially the banking sector. CSR is considered to be an important criterion for branding, reputation making a difference in maintaining trust for customers, partnerships, and improving public image.